Combining the list of customer E-mails from Amazon, Best Buy, New York & Co, LL Bean, Target and Kroger (and quite a few more chains and banks and hotels) is nice, but what if you could cross-connect those files? How detailed a profile could you piece together on individual consumers?
Legal Columnist Mark Rasch brings up an interesting scenario about what could be done with the customer data stolen from Epsilon. How much is your shopping profile worth?
(via StorefrontBacktalk)
